If you are running a PPC program and you are not getting proper clicks on your ads, this means there is something problem in your campaign. The problem should be your keywords, your ads headings or the landing page. If your landing page is not relevant to your ads then you could not find traffic on your ads. This also leads a negative effect due to the high bounce rate or not relevance landing page on your ads.
How to Optimize your Ads in Google?
If you think that only higher bids keywords can be on top of PPC, then it not fully true. Low Budget business can also get their ads on the top position with some proper methods. The best method is keyword Quality Score.
What is Quality Score?
Quality Score is a dynamic value that’s assigned to each keyword in the Adwords campaign by Google according to your ads relevancy. It’s the basis for measuring quality and relevance of the ads and the landing pages to your assigned keywords to your ads. The Quality score is given between numbers 1-10 by Google. Higher the quality score more the clicks on your ads and minimum cost per click. By make your keywords more relevant to your ads you can get a chance to set your ads on the top position in PPC ads.
How to See Quality Score Column in Google Adwords?
- Go to your campaign.
- Click on the Keywords right after Ads.
- Select all keywords by using check box.
- Click on the Columns Button and customize Columns.
- Click on Attributes, you will see quality score under Dest. URL, just add this.
- Check again all keywords and in the right most side you will see quality score of every keyword.
How to Select the Best and Worst Quality Score Keyword?
Quality score is given numbers 1-10 in quality score column. Keyword score from 7-10 means that your keywords are good as per your ads. You will get higher position with minimum cost for every click. Keywords from 4-6 means that you need to work on those keywords to make them relevant according to ads. Keywords that have score below 2-3 means you are suffering traffic problem but you are paying high price for your ads. Keywords which quality score is 1 means Google does not like your ads and your landing page, it may ban your website for this.
How Google Consider Your Quality Score
- Relevancy of your keywords and Ads Group
- Click Through Rate (CTR)
- Relevancy of Ads texts
- Quality of Your Landing Page
- Your account Adwords History
- How to Make Quality Score better
Identify the best Keywords
Before starting Adwords campaign, first you need to select the best keywords for your ads traffic. You must find out the best keyword using keyword analysis. Select those keywords which lead to high traffic on your website. Discover the highly relevant keywords according to your ads group. Also add the long tail keywords into your list for broad search.
Differentiate You Keywords
Organize your keywords into different groups. This will increases your effectiveness of your ads groups. If you stuff multiple keywords into one ads group then it will cause unrelated traffic to your website. If you want guaranteed traffic to your website that convert into leads then you must devote a little time into keyword organization.
Landing Page Optimization
For the top quality score your landing page must be relevant to your landing page. There are some tips that help you to optimize your landing page.
- Landing page must be relevant to your ad group ads
- If will full-fill the requirement of a user who comes to your website after click on your Ads.
- Check the bounce rate of your landing page, if there is high bounce rate that means you need to more work on your landing page.
If you have a landing page that is not optimize properly means you are wasting your money and also brand value of your website. A website with a great landing page will get higher attention in front of their users and earn good revenue.
So, if you are not able to find out why you are not getting revenue from your Google Adwords program, then you must need to learn from this blog and optimize your landing page properly for better ROI.
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